UK charity WeQuit enjoyed the 30th anniversary of its No Smoking Day last week, and the Mirror celebrated by publishing one poster from each year of the national day of support for those looking to quit smoking. As well as a valuable message, the posters also display a fantastic timeline in design trends, ranging from bold comic book-style illustrations of the ’80s and ’90s to the more contemporary graphic design of today.

As print media moves forward, other charities are taking advantage of the opportunity to highlight the dangers of smoking. The British Heart Foundation (BHF) recently pledged to help smokers recognise how much they could spend by implementing the mobile phone application Blippar, which reads the cigarette packet via the camera and transforms it on screen to something the user could afford if they quit smoking for a week, a month or even a year.

Betty McBride, BHF’s director of policy and communications, said: “The tobacco giants are notoriously protective about their slick cigarette packaging – here’s a bit of slick that does some good for once. We need to up our game if we are going to help people beat their addiction to tobacco by finding new ways to reach out to them. We want to help the two thirds of smokers who tell us repeatedly that they’re desperate to quit.”