For beauty and hair salons across the country, spring and summer are one of the busiest times of the year with weddings, holiday preparation and high school prom season fast approaching. Promotional packages are a popular option during this time and can help to draw in the crowds with special offers and deals. The bridal package is the most common example of this but, with the scale of high school and colle ...

As well as deciding on a budget for your marketing campaign, there are certain things to consider and put in place to maximise your return on your promotional activity. Most people consider the basics but forget about the bells and whistles that can make a marketing message resonate that little bit more. Here’s a summary of things to think about before ordering your collateral: 1) Precision: Keep your mes ...

We’re sure you’re all as excited as we are about British summertime officially starting this weekend. It’s the season the gardeners amongst you have been waiting for but it’s not just gardeners who benefit from the summer season. Once satisfied that you have successfully caught up on the hour’s sleep you lose on Saturday night, start thinking about what advantages summertime can bring for your bus ...

Networking is a great opportunity for new businesses to make contacts and establish themselves in their local business community. This can help you to open up potential future business opportunities and build your company's reputation. To make sure you don't miss out on the possibilities networking could bring you, we've listed a few tips to help get you on your way to networking success: Arriving in style ...

Are you using the right colours for your business? Have you ever considered why easyJet might have chosen that unmistakable orange? Or why blue is the colour of financial institutions like KPMG and Barclays? Why do the food shops Holland & Barrett and Waitrose use green in their branding? These colour choices were no accident. Colour plays a vital, yet perhaps subconscious, role in how we perceive and r ...