The FedEx Express subsidiary of FedEx Corp is launching a multi-market campaign aimed and small and medium-sized enterprises (SME) entitled: “FedEx: Solutions Powered by People”. The campaign will use print media and digital marketing to highlight the dedication of FedEx staff around the world, and how their efforts help to keep SMEs running smoothly.

Focusing on the logistics and teamwork of FedEx team members, it is intended to show a company which understands both large and small businesses, and how it overcomes the challenges imposed on both in a struggling economy. FedEx Express has over 300,000 members of staff across the world, and the campaign is expected to run on both a local and international scale, supported by a dedicated online presence on the FedEx website.

Brenda McWilliams-Piatek, FedEx Express managing director, commented: “The most successful businesses are those which are built on strong relationships, and relationships by their very nature are built on people. At FedEx, our people are at the heart of everything we do and everything we are.”