Designs trends and fads can come and go, yet one point raised as part of a list of predictions for 2013 has highlighted something ultimately simple that people should adhere to when creating flyers, leaflets and other printed media: producing it for humans.

As weird as it sounds, Gizmodo writer Gannon Burgett makes a very good case for himself. “This isn’t so much as a trend as it is a philosophy,” he explained. “Too often we are caught up in looking over every single detail that we fail to take a step back and look at the overall reason for designing the way we do.”

The main reason that people overlook the simple facts is because they’re too focused on less important issues, Burgett continued. “As important as technical detail is, it’s the experience with the design that is going to make an impact with humans,” he continued. “After all, we’re not here to make products just for the design community; we’re designing to improve the world, as cheesy as it may sound.”

He also placed a special emphasis on the need for people to focus on font sizing, as it really isn’t a bad thing for people to scale up on designs. Noting that many websites in particular had started to scale up to size 16 to 18 fonts – perfect for smartphone users, for example – this trend could be set to expand to print media too, and particularly those designs that are carried across multiple platforms (both digital and print).