Entrepreneurial tendencies were found to be at least 48 per cent related to genetic factors, according to a study at Case Western Reserve University in Cleveland, USA this month. Professor Scott Shane and colleagues estimated that at the current rate of scientific development, future shrewd business people could be determined purely through DNA testing. Traits such as being more likely to take risks, the ab ...

The Marketing Society's annual conference began in London today with a talk from CHI founding partner Johnny Hornby, who lauded the range of speakers the conference had this year - a line-up which includes explorer Ralph Fiennes and cofounder of Mumsnet Carrie Longton. The focus this year is on the potential of emerging markets, with speakers focusing on how British companies can improve and how to serve co ...

3 Easy Steps to Personalised Flyers for your Cleaning Business Discover how to design a cleaning flyer in 3 simple steps: 1. Select your favourite from thousands of individually crafted cleaning service flyers available at Flyerzone.co.uk These have been put together by real designers with businesses just like you in mind. 2. Use our editor to easily change fonts, colours, images, and add your own logo if y ...

The Dogs Trust has launched a direct mail campaign, combining email with printed leaflets and flyers, to raise money for older dogs in the company's care. Featuring the story of an abandoned older dog, the marketing strategy is timed for Christmas, and is intended to be a warm, positive approach to its regular donators. This type of communication, often used for home fundraising schemes, presents the perfec ...

The future of print media was a talking point at the annual Decoded Fashion event in London this month, alongside debates on the wider areas of publishing. Panels discussed ways in which the fashion industry has dealt with the rise of social networking, and why print media is still just as important as always. Sessions focused on how to get customers to notice your brand, empowering consumers by giving them ...

3 Easy Steps to Personalised Health & Fitness Flyers with Flyerzone.co.uk: 1. Select your favourite from thousands of individually crafted Health and Fitness designs. These have been put together by real designers with experts just like you in mind. 2. Use our editor to easily change fonts, colours, images, and add your own logo if you have one. 3. Choose from a wide range of sizes and finishes and we†...

It may only be November, but the first signs of Christmas are already becoming obvious - Christmas lights are being switched on, the festive chocolates have hit the shops, and the shops are buzzing with anticipation as businesses get ready for the busiest period of the retail year. It's at this time that those of us at Flyerzone start thinking about the practicalities of Christmas. While it may be too early ...

Almost one-third of all customers - around 32 per cent - are sharing their experiences and feedback with companies via social networking websites and blogs, according to a recent survey by Verint Systems. The research, which was carried out using answers from over 7,000 people, was compiled into an infographic looking at how easily accessible reviews have made customer service a marketing form in itself. Th ...

Flyerzone have recently undertaken a study, which discovered that small and medium-sized enterprises (SMEs) are keeping an eye on the stiff competition and continue to rely on discounts to encourage new trade. The study discovered that the average discount offered by SMEs in the UK is now 21 per cent – a five per cent increase on 2011 figures. We examined more than 5,000 print orders for promotional flyer ...

Apples for Eggs, a food-swapping event in which attendees swap handmade and home-grown foods, has reached UK shores with huge success. The first event of its kind in York took place just last month, with over 20 stallholders and a range of foods and preserves being traded between producers. The concept of Apples for Eggs is one that should appeal to any DIY lover in the UK - you make a batch of something, f ...