If you’re keen to expand your line of branded stationery that can further your company’s message, ethos or even just the name itself, then remember that times are changing. While a lot of the classic options are still great for potential customers – pens, pencils and mug coasters, for example – the evolving way that people now interact is defining the accessories that people are more likely to use – and enjoy.

So, here are a few options you may want to consider as part of your new campaign. While they vary in expense, they can be used as part of competitions, trade events or outright giveaways.

Laptop and tablet sleeves
Nearly everyone has a portable computer of sorts, and they’re becoming more portable by the day. Whether you choose a low-priced range of tablet sleeves to print on – or you’d prefer to go larger with a 13 or 14-inch cover for laptops or notebooks – there’s plenty of chance that these would not only be used, but carried and displayed in many locations.

USB drives
As a surprisingly cheap item to buy and print on, USB drives are excellent at sharing your brand with others; offering a 2GB minimum costs nothing now, and they can be found everywhere, from offices and desks to key rings and wallets.

MP3 players
While these form the most expensive idea on this list, it’s worth highlighting how useful these can be. Putting these forward as part of a competition will always generate website hits, but winners will be reminded of your company every day.