Poster-ception to promote new horror film
Entertainment company Lionsgate has taken poster promotion to a whole new level with its marketing campaign for new horror film You're Next, using a subtle but chilling method of raising awareness in anticipation of the film' release. Posters for the movie depict one of the film's villains in a gruesome mask wielding a weapon, with the words "you're next" scratched underneath the image. However, rather than ...
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