McDonald’s swaps toys for books
Fast food giant McDonald's is set to ditch the free toys in its iconic Happy Meal offer and instead include popular children's books, as part of a new partnership with the National Literacy Trust. The aim is to place 14 million books in Happy Meal boxes by the end of 2014. The first to be included will be an "Amazing World" book with DK Books, which will coincide with a nationwide promotion for £1 books. E ...
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